Marketing & SEO terms,in plain English
No jargon, no fluff. Short, honest definitions of the marketing, SEO, AEO, and growth terms that actually come up when you are running a business.
A/B Testing
A/B testing compares two versions of a page or message against each other with live traffic to see which one performs better, removing the guesswork.
Answer Engine Optimization (AEO)
AEO is the practice of getting your content cited as the answer by AI engines like ChatGPT, Perplexity, and Google's AI Overviews.
Churn Rate
Churn rate is the percentage of customers who stop buying or cancel over a period, and high churn quietly undermines every other growth effort.
Content Audit
A content audit is a structured review of everything you have published, scoring each piece so you know what to keep, improve, merge, or remove.
Content Calendar
A content calendar is a schedule that maps what you will publish, when, on which channel, so your marketing stays consistent instead of random.
Content Pillar
A content pillar is a broad, foundational page on a core topic that links out to and ties together a cluster of related, more specific posts.
Content Roadmap
A content roadmap is the longer-term plan that connects your content to business goals, showing which themes and pieces you will build over the coming months.
Content Strategy
A content strategy defines who you are creating content for, what topics you will own, and how that content moves people toward becoming customers.
Conversion Rate Optimization (CRO)
CRO is the practice of improving the percentage of visitors who take a desired action, so you get more results from the traffic you already have.
Customer Acquisition
Customer acquisition is the full process of attracting and converting new customers, and the cost of doing so is one of the most important numbers in a business.
Customer Lifetime Value (CLV)
Customer lifetime value is the total revenue you can expect from one customer across the whole relationship, and it sets the ceiling on what you can spend to acquire them.
Generative Engine Optimization (GEO)
GEO is optimizing your content so generative AI systems surface and reference your brand inside their generated answers.
Growth Hacking
Growth hacking is a fast, experiment-driven approach to growth that uses creative, low-cost tactics and rapid testing instead of big traditional budgets.
Technical SEO
Technical SEO is the set of behind-the-scenes fixes (speed, crawlability, structured data, mobile) that let search engines find and rank your site.
Value Proposition
A value proposition is a clear statement of the specific benefit you deliver, for whom, and why you are a better choice than the alternatives.
Vanity URL
A vanity URL is a short, custom, easy-to-remember web address that redirects to a longer page, used for campaigns, print, and brand recall.