Growth hacking is a way of working, not a single trick. It is about running lots of small, cheap experiments to find what actually moves growth, then doubling down on what wins. It came out of early-stage startups that had ambition but not much budget.
How it works
- Form a clear hypothesis about what might grow a specific metric.
- Run a small, fast test, ideally with A/B testing.
- Measure honestly, keep the winners, drop the rest.
- Repeat, quickly.
I would gently push back on the hype around it though. Most real growth is not one clever hack, it is a steady stream of small improvements across acquisition, conversion, and retention. The mindset is what is worth keeping.