A vanity URL is a short, branded, memorable web address that points to a longer or messier destination URL. Something like yoursite.com/spring instead of yoursite.com/campaigns/2026/spring-promo-landing-v2.
Where they help
- Print, radio, and anywhere someone has to remember or type a link.
- Campaigns, so you can track and swap the destination without reprinting anything.
- Brand recall, because a clean link looks trustworthy and is easy to share.
Technically a vanity URL is just a redirect, so it is cheap to set up. The value is in being memorable and trackable. Small thing, but it adds up across a campaign.