A content audit is a systematic review of all the content on your site. You inventory every page, then score each one on things like traffic, rankings, conversions, and accuracy. The point is to make clear decisions instead of guessing.
What you do with the results
- Keep what performs and still reflects your current offer.
- Improve pages that are close but underperforming.
- Merge thin or overlapping pages that compete with each other.
- Remove or redirect content that is outdated or pulls in the wrong audience.
Most sites I look at are carrying a lot of dead weight, old posts that dilute their authority. A good audit usually lifts the pages that are left, because the site reads as more focused. It pairs naturally with a content strategy.