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Writing

What I write about

Practical takes on SEO, paid media, and marketing systems.

SEO

15 Questions to Ask Before Hiring a Digital Marketing Agency

Most agencies will tell you what you want to hear. Here's how to ask the questions that reveal what they actually know.

March 20258 min read
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Automation

Why Most n8n Workflows Break in Production (And How to Fix Them)

Building a workflow that runs in dev is easy. Building one that runs reliably in production for 6 months is a different discipline.

February 20256 min read
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Paid Media

The Attribution Problem Nobody Talks About in Small Business Ads

Your ROAS number is probably wrong. Not because the platform is lying—because attribution models hide more than they reveal.

January 20257 min read
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