Paid Media
Turn ad spend into measurable revenue
Campaign builds, audience testing, and ROAS-focused optimization for Meta and Google — structured for profitable scaling.
How it works
Account Audit
Deep-dive into current campaign structure, audiences, creatives, and tracking setup. Identify wasted spend and missed opportunities.
Strategy & Architecture
Build campaign structure aligned with business goals — awareness, consideration, and conversion layers with clear KPIs.
Tracking & Attribution
Set up server-side tracking, conversion APIs, UTM frameworks, and attribution models so every dollar is accounted for.
Creative Strategy
Develop ad creative frameworks, copy variations, and testing matrices. Iterate based on performance data, not guesswork.
Launch & Optimize
Launch campaigns with controlled budgets, then scale winners and cut losers fast. Weekly optimization cycles.
Reporting & Scaling
Transparent reporting on ROAS, CPA, and pipeline contribution. Clear recommendations on where to scale next.
What you get
- Full account audit with actionable recommendations
- Campaign architecture document
- Pixel / CAPI / conversion tracking setup
- Ad creative briefs and copy variations
- Weekly optimization and bid management
- Monthly ROAS and performance report
Frequently asked questions
What platforms do you manage?
Primarily Meta (Facebook/Instagram) and Google (Search, Display, YouTube). I can also manage LinkedIn and TikTok campaigns depending on your audience.
What budget do I need to start?
I typically recommend a minimum of $3K/month in ad spend to generate enough data for meaningful optimization. Below that, the learning phase takes too long.
How quickly can you improve my ROAS?
Most clients see measurable improvements within the first 2-4 weeks after restructuring. Significant gains usually happen in month 2-3 as we accumulate data and refine audiences.
Do you create the ad creatives?
I provide creative direction, copy, and briefs. For graphic design and video production, I work with trusted partners or your in-house team.
Let's Work Together
Ready to build something that actually moves?
Whether you need growth support, a cleaner marketing system, or a stronger digital presence, let's talk. I usually respond within one business day.
Start Here
Send a quick note and I'll get back to you.
Share what you're trying to grow, what's blocking progress, and what kind of help you need. I'll review it and follow up within one business day.
Typical response time: under 24 hours on business days.
Prefer email or calendar? The direct links above still work too.